2022-2023 China's pet industry: industry development background and market scale analysis

With the increase of consumer demand, pet products and food continue to diversify. At this stage, pet food is no longer limited to simple satiety. It can also repair and promote the nervous system, immune system, bones and joints of pets. Functional pet food is becoming more refined and diversified.

Social environment of China's pet industry: single economy

Data shows that the number of marriage registrations in China has declined year by year since 2013. In 2020, the number of marriages registered nationwide was 8.143 million, a decrease of 1.13 million compared with 2019. According to the analysts of Ai Media Consulting, the fast-paced work and life indirectly affect the single ratio of urban men and women. Compared with married people, single people have a stronger spending power. Pets have the attribute of companionship, and the single economy is an important factor to promote the development of the pet industry.

Social environment of China's pet industry: single economy

Social environment of China's pet industry: silver economy

Since 2014, the population aged over 60 has increased year by year, reaching nearly 270 million by 2021. According to the analysts of Ai Media Consulting, many empty nesters live a lonely life in their later years, and keeping pets can improve their happiness.

Social environment of China's pet industry: silver economy

Investment and financing of China's pet industry (I)

Investment and financing of China's pet industry (I)

Scale and forecast of China's pet economy from 2015 to 2025

Driven by the demand side, supply side and capital side of the pet industry, the scale of China's pet economy is growing rapidly. In 2022, the scale of China's pet industry will reach 493.6 billion yuan, with a year-on-year growth of 25.2%. It is estimated that the market scale will reach 811.4 billion yuan in 2025.

Scale and forecast of China's pet economy from 2015 to 2025

Most of the existing domestic pet food and supplies enterprises are mainly in foreign markets. With the rapid development of domestic e-commerce channels and the upgrading of residents' consumption, the demand for pet food and supplies has increased. Many domestic brands have changed from the OEM model to develop domestic independent brands, and accelerated the omni channel layout to seize the domestic market share.