News Details

The third Pet Supply Chain Conference was successfully held. On August 20th, see you at the Shanghai Pet Expo!

The third Pet Supply Chain Conference was successfully held. On August 20th, see you at the Shanghai Pet Expo! On July 16th, the third Pet Supply Chain Conference was successfully held at the Laohekou International Convention and Exhibition Center in Henan Province.

This conference was jointly organized by Pet Industry Home and Shandong Pet Industry Association. It attracted over 1,800 executives from pet industry manufacturing enterprises, well-known brands, and enterprises along the industry chain to gather together. Cornell China was present on-site, and professionals from the pet industry came together to discuss the paths and opportunities for the transformation and upgrading of the pet industry, promoting resource connections and empowering industry development. 
At the pet food raw material innovation forum of this year's pet supply chain conference, Wu Wenjie, the R&D manager of CTC CHINA, delivered a keynote speech titled "The Contribution and Impact of Plant-Based Raw Materials in Pet Food Processing Technology". With solid professional content and cutting-edge industry insights, his speech attracted widespread attention and intense discussions from the pet industry professionals present.

Plant-based raw materials play a significant role in the processing of pet food, especially in the extrusion process. Their composition and properties directly affect the texture, nutrition and palatability of the product. 
In the extrusion process, the starch, protein and fiber contents of different plant raw materials have a significant impact on the extrusion effect and product quality: Sweet potato has a high starch content, which forms a stable starch matrix during extrusion, improving the product structure and sensory properties, and is rich in dietary fiber, which is beneficial for digestion; The edible part of cassava has a high proportion, and the functional characteristics after extrusion are good, suitable for pet food formulas without grains; Peas have high protein and starch content, with high digestibility and few allergies, which can enhance the nutritional value of the product. 
Although the fiber raw materials cannot be expanded, they are crucial for the product's texture and health benefits: cassava fiber, citrus fiber, etc. can improve water retention capacity and particle structure (for example, cassava fiber makes the cell structure more uniform, and citrus fiber enhances the internal porosity of the particles). They not only optimize the expansion effect but also provide the necessary dietary fiber for pets. 
Overall, plant-based raw materials, with their unique chemical components and functional properties, offer diverse solutions for pet food extrusion processes, driving industry innovation and development and providing healthier and more efficient production options.

As an outstanding supplier of plant-based pet food raw materials with 20 years of industry experience, CTC possesses strong global resource integration capabilities. In response to the continuous changes in market demands and customer feedback, CTC not only provides a full range of plant-based pet food raw materials for the industry, but also offers personalized customization services for the pet industry. It can customize according to different customer needs to adapt to different product characteristics and other special purposes, and meet the one-stop purchasing needs of customers.

The conference began. Qin Baqiang, the Secretary of the Luohe Municipal Committee of the Communist Party of China, and Hou Bin, the Chief Veterinary Physician of the Henan Department of Agriculture and Rural Affairs, delivered opening remarks. Li Zhan, the Secretary of the Chaoling District Committee of Luohe City, presented the opening report titled "Report on the Achievements of Joint Construction of the New Domestic Pet Industry". An Zhongping, the President of the Shandong Pet Industry Association, represented the organizers and delivered a speech. 
As the annual grand event of the pet industry, the conference has established an efficient business connection platform, focused on the latest trends, and set up five core topic sections. Through keynote speeches, interviews, and roundtable discussions, it delves deeply into the industry's transformation and development. 
Market potential and growth strategies: Wang Feng, a doctoral student in strategic management at Peking University, pointed out that the pet industry is in a golden decade of high-quality development. The scale of the Chinese market is expected to double, and enterprises can achieve growth through six measures such as product upgrading. 
Market Data and Trend Insights: Founder Si Long of Pet Home & Pet Expo Shares Data. In the first half of 2025, the total sales of the pet market reached 77.375 billion yuan (an increase of 8.84%), with 58.1 billion yuan spent on goods and 19.27 billion yuan on services; online platforms like Douyin showed rapid growth, while offline store sales reached 13.229 billion yuan. At the same time, four core understandings were presented, emphasizing the importance of industry reconfiguration and new users. 
Full-chain guarantee and market expansion: Wang Gaopu, the general manager of the Poultry Products Division of Shuanghui Group, stated that Shuanghui ensures raw material safety through its full-chain operation and self-breeding model, and has also expanded the pet food market through acquisitions. 
Industry standard released: The "Whole-Price Pet Food Crispy Grain" group standard was released on-site, clearly defining the definition of crispy grain, sensory indicators, particle strength, and oil leakage rate, with over 20 enterprises participating in the drafting. 
Platform Empowerment and Enterprise Experience: Mao Guo, the General Manager of the Pet Business Department of JD Retail, shared how JD has empowered the industry through user insights, product co-creation, and precise operations; Aifei and Badi's co-founder Senbo discussed the value of building their own factories; Zuo Yanfeng, the General Manager of Shuaike Group, emphasized achieving growth through raw material advantages and process control; Lin Ziran, the Large Customer Sales Manager of ADM Pet Nutrition, introduced the professional advantages of premixes. 
Innovative Model and Brand Experience: Ren Xiaodong, the founder of Magic Cube Cloud Sales Consulting, suggests that the pet industry should draw on the experience of the snack industry and adopt a hard discount model to build a brand. The "Most Popular Pet Startup Brand" was announced on-site, and rabbitoto, Australon Fresh Extract, and Shallow Paw won the awards. 
E-commerce Data and Brand Rise: Xiaoyu, a small official from Taobao and Tmall specializing in pet food, shared the 618 data. Many new domestic brands have grown rapidly. Guinuo's founder Deng Feng talked about how the brand became popular due to product reputation and also mentioned the challenges in the supply chain. 
Regulatory Interpretation and Compliance Guidance: Yao Ting, the deputy secretary-general of the Pet Feed Branch of the China Feed Industry Association, interpreted the recent regulatory cases over the past year, pointing out six major problems (such as the illegal use of raw materials not listed in the directory, complaints from professional counterfeiters' gangs, etc.). The inspection focuses on seven key aspects including production compliance and raw material traceability. It emphasizes that enterprises need to establish a complete production record system and keep samples. Enterprise Practice and Regional Advantages: Huamulan, a partner of Fangfu, introduced how the company improved the accuracy of orders through system optimization; Fan Zhijie, the president of the Pet Industry Association of Henan Province, and Wang Yubing, a partner of Tanka Xiaoxi, analyzed the advantages of raw materials, industries, talents, logistics, and regional brand planning in the development of the pet industry in Henan.

A special on-site "Pet Food Safety Joint Initiative" session was organized. Ms. Zhang Hong, the Party Secretary of the Shandong Pet Industry Association and the General Manager of CTC CHINA, represented the Shandong Pet Industry Association and jointly with the Anhui Pet Industry Association, launched the initiative along with 9 other provincial associations including Henan Pet Industry Association, Zhejiang Pet Industry Association, Zhejiang Import and Export Pet Food and Supplies Industry Association, Sichuan Pet Association, Guangdong Pet Industry Association, Fujian Pet Service Industry Association, and Jiangxi Pet Industry Association. 
This initiative calls on the entire industry to adhere to the bottom line of food safety. It requires strengthening the sense of responsibility throughout the entire process, including raw material procurement, formula design, production and processing, storage and transportation, online and offline sales. By strictly adhering to regulations and standards, strengthening raw material quality control, improving production management systems, enhancing product testing and inspection, standardizing product labels and identifications, strengthening industry self-discipline and supervision, improving the quality of employees, strengthening consumer guidance and communication, etc., it promotes the development of the pet food industry towards professionalism, standardization and sustainability. It has received positive responses and widespread support from the participating enterprises. 
A special on-site "Pet Food Safety Joint Initiative" session was organized. Ms. Zhang Hong, the Party Secretary of the Shandong Pet Industry Association and the General Manager of Cornell China, on behalf of the Shandong Pet Industry Association, jointly with the Anhui Pet Industry Association, the Henan Pet Industry Association, the Zhejiang Pet Industry Association, the Zhejiang Import and Export Pet Food and Supplies Industry Association, the Sichuan Pet Association, the Guangdong Pet Industry Association, the Fujian Pet Service Association, and the Jiangxi Pet Industry Association (a total of 9 provincial associations), jointly initiated the initiative. 
This initiative calls on the entire industry to adhere to the bottom line of food safety. It requires strengthening the sense of responsibility throughout the entire process, including raw material procurement, formula design, production and processing, storage and transportation, online and offline sales. By strictly adhering to regulations and standards, strengthening raw material quality control, improving production management systems, enhancing product testing and inspection, standardizing product labels and identifications, strengthening industry self-discipline and supervision, improving the quality of employees, strengthening consumer guidance and communication, etc., it promotes the development of the pet food industry towards professionalism, standardization and sustainability. It has received positive responses and widespread support from the participating enterprises. 
Collaboration between industry, academia and research, as well as international linkage: Wu Yi, the director of the Companion Animal Science Department at China Agricultural University, introduced the research and development opportunities brought about by the country's first pet science undergraduate program; Eileen, the CEO of Ander in China, shared the experience of "China-Germany joint production" between the brand and Zhongyu. 
Enterprise Transformation and Supply Chain Concepts: General Manager Yang Qing of Zhejiang Yihuang Company elaborates on the logic of transforming the fresh grain business; Founder Zhu Chongbi of WanChong shares experiences in influencer e-commerce and supply chain management. A roundtable discussion was also held on the topic of "The Current and Future of Pet Channel Licensing".