The 5th Council of the Pet Industry Branch of the China Animal Husbandry Association was held in Shenzhen, and CTC was elected as a member unit

On November 22nd, the 5th Council of the Pet Industry Branch of the China Animal Husbandry Association was successfully held in Shenzhen. More than 100 representatives from the President, Vice President unit, Executive Director, Director and other units attended the meeting, and Qingdao CTC Pet Supplies Co., Ltd. was elected as a Director unit.

Secretary General Zhou Chunhua reports to the Council on the 2023 Work Content and 2024 Work Plan of the Pet Industry Branch of the China Animal Husbandry Association. In 2023, with the active participation and support of the leadership of the association and all member units, the Pet Industry Branch will focus on industry hotspots, difficulties, and key issues, providing feedback on industry demands and seeking policy support; Carry out industry activities and build communication and co construction platforms; Standardize industrial development and promote standardization construction; Promote resource integration and promote industrial cooperation; A series of work has been carried out to strengthen the self construction of the association and improve service levels. Continuously innovate service models, improve service quality, think of the needs of members, and meet the needs of the industry; Adhering to a down-to-earth approach, truly focusing on practical work, and fully leveraging the role of social organizations as a bridge and link between government, industry, academia, research and application.

Vice Secretary General Zhang Wei reported on the "Proposal for Adding Directors to the Fifth Board of Directors". Ten enterprises and representatives were added to the fifth board of directors, which was unanimously approved by the board of directors. Among them, Qingdao CTC Pet Supplies Co., Ltd. and its representative, General Manager Zhang Hong, were elected as directors.

The proposal for the work of the director is reported by Deputy Secretary General Wu Yi, which includes strengthening the research on pet industry standards, regulating and legislating harmonious and socialized management of humans and pets, regulating exhibition development, regulating pet end-of-life services, resettling and sheltering stray dogs and cats, researching pet industry related indices, and promoting pet related knowledge. The relevant directors also provide suggestions and propose solutions. Subsequently, the attendees conducted in-depth research and enthusiastic discussions on the relevant proposal content and future work of the association.

The second China Pet Industry Summit was held at the same time as the conference, which focused on the theme of "health win-win and quality improvement development". Cornell China was invited to participate. Gathering with over 400 leading experts in the entire pet industry chain, we will discuss the path to high-quality and healthy development of the pet industry from the perspectives of economic trends, track trends, brand growth, industrial development, supply and demand fluctuations, food safety, and cutting-edge scientific research!

At the beginning of the conference, Mr. Li Jinghui, Deputy Secretary General of the China Animal Husbandry Association, and Dr. Lang, President of the Pet Industry Branch of the China Animal Husbandry Association, delivered opening speeches. The agenda of this conference is divided into two main parts:

Mr. Peng first analyzed the macroeconomic situation next year from the perspectives of GDP, consumption, investment, import and export, and expressed optimistic predictions for the future development of China's pet industry.

Mr. Shanjing first reviewed the work of Taobao and Tmall Pets in 2023 from four aspects: user first, brand growth, entrepreneurial battlefield, and trend incubation. Meanwhile, she shared five trends in pet health: 1) functional foods; 2) Technology driven; 3) Cultural aesthetic drive; 4) Lifestyle driven 5) Pet food processing technology.

Mr. Liu Chao brings an analysis of the latest frontline data for JD Double 11. He stated that the data presented four major behavioral trends and ten product preferences. The four major trends include: early ordering time; A large number of new customers come to the live broadcast room; One million people participated in the JD Pet "Eight Late Appointment and Half Price Competition"; Not liking the guaranteed return service has become an important reason for new users to choose JD to buy and exchange food. The top 10 product preferences include: baked goods; Freeze dried grains; Cat snacks; Wet cat food; Dog food; Cat litter; Intelligent products; Nutrition and health care; Pets and Aquarians.

Li Zijun, the head of pet brand operations at Meituan Flash Buy, stated in a sharing that the rapid development of instant retail is mainly due to the migration trend of user consumption habits. Pet instant retail is a "high growth, low penetration" track. Instant retail requires users to achieve the ultimate instant retail experience through distribution efficiency, precision marketing, smart promotions, and shopping experience.

Five leading pet companies, including Guaibao Pet, Zhongchong Stock, Petit Pet, and Mars Pet, shared their thoughts on promoting the high-quality development of the pet industry. They stated that brand building, R&D investment, product and service quality, production and operation efficiency, social pet culture atmosphere, regulations and policies, industry quality, and so on are all important aspects to promote high-quality development of the industry in the future.

Regarding the health of pet food, the conference mainly emphasized the importance of raw materials in terms of pet food safety. Experts attending the meeting stated that standards are important when selecting raw materials for procurement, but standards should not be limited. Production and procurement of raw materials beyond existing standards is also one of the routes for high-quality brand development. Enterprises value raw material safety testing standards far more than finished product safety testing standards in food safety issues.

The trust crisis faced by pet companies in food safety issues requires transparency and integrity construction, and the company's due corporate responsibility. As a global supplier of plant-based raw materials, CTC China has been deeply involved in the industry for 20 years. From the perspective of manufacturers and raw material suppliers, ensuring food safety issues requires traceability in all procurement, production, sales, and logistics processes. Next, Cornell China will continue to play a leading role in the pet food industry chain, always providing continuous, high-end, and high-quality supply and services to different customer groups through professional and safe products, excellent service quality, and continuous comprehensive development.